About Tony Cooke.

I’ve been neck deep in purpose-driven business leadership for over 30 years since well before it was a ‘thing’ - before the first CTO and CSO roles were created and before sustainability was a corporate function.

I was thrown in at the deep end as a first-time MD at the tender age of 25 and have since enjoyed almost 30 years of hands-on international leadership and consulting across 20 sectors and 5 continents at organisations large and small through all stages of the business lifecycle - startup, scale-up, maturity, decline and turnaround. I’ve learned the hard way that for a business to be sustainable, it must first be financially viable.

I now derive deep satisfaction from supporting purpose-driven leaders like you at all stages in your careers - from CEOs and C-suite to emerging leaders - helping you to become the best change agents that you can be.

I found my way very gradually into executive coaching, initially through noticing how deeply satisfying it was to develop people in my teams, then through a decade-long deep dive into what ‘change agents’ like you and me need to work on in order to deliver on our ambition for results and positive impact, to learning to appreciate (initially through being coached myself) the profound and transformative effect that coaching can have on leaders.

I initially trained as an Executive Coach at the prestigious Henley Business School, one of Europe’s top business schools and a global centre of excellence in executive coaching, and then undertook advanced coach training at the Gestalt Institute of Cleveland, a world leader in Gestalt psychology-based coaching. I am qualified as a Professional Certified Coach (PCC) by the International Coaching Federation, a Gestalt Professional Certified Coach (GPCC) and a Board Certified Coach (BCC) with the US Center for Credentialing & Education, as well as being a Member of both the Climate Coaching Alliance and the invitation-only Forbes Coaches Council.

I hold a ‘One Planet’ MBA from Exeter Business School and I am an Honorary Associate Professor in Sustainability Leadership at the University of Nottingham, as well as being a Fellow of both the Royal Geographical Society and the Royal Society of Arts.

Outside work, you’ll generally find me on, in or near the sea - cold water swimming, offshore yacht racing or simply walking Barney, our working cocker spaniel, over the rugged coastal paths of west Cornwall where I live with Emma, my wife of 27 years and our three grown-up children.

Feel free to follow me and connect on LinkedIn - I’m always welcoming new and interesting people to my network…